Most salespeople with long sales cycles are losing deals they've already started.
You spent months building relationships. Had great conversations. Then... silence.
The prospect goes dark. You move on. But here's the thing—they're still in-market, still have the problem, still need a solution, life is just too effing busy.
You just fell off their radar. I personally effing hate this!
If somebody does not answer, I feel a huge disrespect, in case like this I have to tell myself, calm Stefan! They did not mean to hurt you!
To solve this I've been testing Extrovert for the past few months and it's solving a massive problem: keeping deals alive that would otherwise die in your CRM.
Here's what actually works for long sales cycles:
1- Restart conversations with leads you've forgotten about
The biggest mistake in enterprise sales? Assuming a dead lead is actually dead.
↳ Every week I'm getting 5-10 active conversations restarted with leads I'd completely forgotten about.
↳ The tool analyzes your existing conversations and suggests natural ways to re-engage.
↳ It's not cold outreach—it's rekindling relationships that already exist.
↳ These aren't new leads. They're warm opportunities you already invested time in.
This alone has changed how I think about pipeline management.
2-Influence through strategic commenting (not just direct outreach)
Robert Cialdini taught us the difference between persuasion and influence. You can't just pitch—you need to be visible.
↳ GoExtrovert identifies which prospects in your pipeline are posting content. ↳ It suggests thoughtful comments in your voice (not generic AI garbage).
↳ Your prospects see you're engaged, knowledgeable, and present.
↳ This works especially well with consultants who get high visibility.
When your ICP sees you commenting intelligently on their feed, you're building influence before the next call.
3-Pair your comment strategy with cold outreach
Here's what most people get wrong: they think commenting OR outreach.
It's AND.
↳ Use commenting to warm up cold accounts before reaching out.
↳ Stay visible to existing deals through consistent, valuable comments.
↳ Create multiple touchpoints without being annoying.
↳ Think of it as air cover for your ground game.
The best results come from an integrated approach—not choosing one channel.
4-Organize prospects by who you need to influence vs. sell to
Not all prospects serve the same purpose in your sales motion.
↳ Some are decision-makers you need to close.
↳ Others are influencers (marketing, sales leaders) who can advocate for you. ↳ Create separate lists and engage differently with each group.
↳ Track posting frequency to prioritize who to engage with.
I'm doing a webinar soon with Oleg Sobolev from Extrovert where we'll dive deep into:
→ Restarting old conversations that went cold
→ Rekindling closed/lost opportunities
→ The new LinkedIn commenting strategy and how to maximize results
Stay tuned for details.