#Pricing is an orphan in most #SaaS companies. Everyone touches it. Nobody owns it. #Marketing thinks it's a sales problem. #Sales thinks it's a product decision. #Product thinks it's a finance issue. And the orphan sits there, broken. Here's the #truth: less than 20% of SaaS companies have someone clearly responsible for pricing. That's insane when you realize companies with dedicated pricing ownership grow 26% faster. So why does this happen? Three reasons: First, #organizational #confusion. Pricing lives at the intersection of everything. It touches product value, market positioning, competitive landscape, customer segmentation, and financial goals. That's too many departments for anyone to claim it cleanly. Second, everyone's busy. Sales is #chasing #quota. #Marketing is running campaigns. #Product is shipping features. #Pricing falls through the cracks because it's #important but not #urgent. Until it is. Third, fear. #Pricing decisions are #high stakes. Get it wrong and you either price out customers or leave money on the table. #Nobody wants to be the person who #tanks r#evenue because they made the #wrong call. But here's #what #happens when pricing is everyone's child and #nobody's responsibility: Your #sales #team gives#discounts they shouldn't. Your #product ships features #without considering #pricing #impact. Your #marketing can't message #value because value isn't defined. And your revenue suffers. Someone needs to own this. Not just touch it. Own it. If you're between $1-5M ARR, that's probably the #CEO by default. But if you're doing $5-20M and still don't have someone waking up thinking about pricing strategy, you're leaving millions on the table. Pricing isn't a one-time decision. It's a system that needs constant attention. Give it an owner. Make Kyle Poyar happy! For once :)