Learnings from #Saasiest - Full Day Wrap 86% of buying decisions happen before the first sales call. Your prospects have already made up their minds before they talk to you. If you're waiting for the demo to build credibility, you're too late. Here's what else I learned. AI is eating #SaaS the right way AI is transforming #SaaS into living, responsive systems. Data is the nervous system of SaaS organizations now. But here's the warning: don't repeat the #SaaS bloat mistake with AI. Companies are buying AI tools they don't need, can't integrate, and won't use in six months. Same problem. Different wrapper. #UX is #ROI User love doesn't equal revenue unless you design it that way. Investing in broad, inclusive UX delivers lower support costs, higher adoption, and measurable ROI that even CEOs can't ignore. This isn't soft stuff. It's the difference between products people tolerate and products they can't live without. Growth structure breaks companies #At 30 people, keep it simple. Everyone in the same room once a week. At 100 people, org chaos starts. Departments form. Communication breaks. Left hand doesn't know what the right is doing. This is where most B2B companies start bleeding revenue. Not because the product fails. Because the org structure can't support growth. Fix the structure first. Then scale. #PLG vs sales led: pick one You can't serve two masters. #Enterprise first means sales-led. Long cycles. Custom deals. White glove service. Product-led means self-serve. Fast onboarding. Low touch. Companies try both and end up mediocre at everything. Most should start product-led and move upmarket. But if you're selling to an enterprise from day one, own that motion. Pricing still has no owner 21% of companies between $5-20M ARR have #nobody owning pricing decisions. Not marketing. Not sales. Not product. Nobody. #Someone #must #own this to build predictable growth. Team alignment is everything #Product wants usage. Sales wants revenue. Marketing wants leads. Nobody's talking to each other. Your #GTM motion breaks when teams aren't aligned on the same goal. Product, sales, and marketing must share goals or you hurt GTM execution. The winners this year: Congrats to Merel van der Lei (SaaSiest Woman), Sander Van Gelderen (SaaSiest Man), and BillyGrace (SaaSiest Company). Sander drove above-benchmark team engagement and led the shift to account-based experience (ABX) in marketing and sales. Their leadership is setting new benchmarks for Benelux SaaS. The SaaSiest x Usercentrics party reminded me why this community matters. Vibrant networking. Idea exchange. Authentic relationship-building. That's what separates good companies from great ones.