AI features aren't enough anymore.
Every SaaS company is adding them.
Here's what nobody's talking about:
Community is becoming the ultimate moat in B2B software.
Why?
Because AI can't build genuine relationships. It can't create trust. It can't foster loyalty.
Look at lemlist family's journey:
They started with innovative personalization features. Pictures with custom names, smart automation, the works.
Their technical advantage? Gone in 8 months.
But they survived. They thrived.
Not because of their features. Because of their community.
The harsh reality of today's #AI-#first companies:
• They solve problems quickly
• They reach product-market fit faster
• They raise money easily
• They build impressive features
• They scale operations efficiently
But they're missing the most crucial element:
Trust.
You can't win markets with #AI features alone. You can't dominate categories with just code.
The new market divide:
Winners:
• Build communities first
• Use AI as a tool, not a strategy
• Focus on human connections
• Create genuine relationships
• Invest in trust-building
Losers:
• Rely solely on AI features
• Ignore community building
• Chase technical advantages
• Focus on short-term gains
• Miss the trust factor
Having #AI features and cash in the bank isn't enough anymore.
The companies that will survive aren't just building products.
They're building trust networks that #AI can't replicate.
Welcome to the #trust #economy.