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Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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April 28, 2025
AI features aren't enough anymore.  Every SaaS company is adding them. Here's what nobody's talking about: Community is becoming the ultimate moat in B2B software. Why? Because AI can't build genuine relationships. It can't create trust. It can't foster loyalty. Look at lemlist family's journey: They started with innovative personalization features. Pictures with custom names, smart automation, the works. Their technical advantage? Gone in 8 months. But they survived. They thrived. Not because of their features. Because of their community. The harsh reality of today's #AI-#first companies: • They solve problems quickly • They reach product-market fit faster • They raise money easily • They build impressive features • They scale operations efficiently But they're missing the most crucial element: Trust. You can't win markets with #AI features alone. You can't dominate categories with just code. The new market divide: Winners: • Build communities first • Use AI as a tool, not a strategy • Focus on human connections • Create genuine relationships • Invest in trust-building Losers: • Rely solely on AI features • Ignore community building • Chase technical advantages • Focus on short-term gains • Miss the trust factor Having #AI features and cash in the bank isn't enough anymore. The companies that will survive aren't just building products. They're building trust networks that #AI can't replicate. Welcome to the #trust #economy.
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April 28, 2025